By speaking about your business on camera and posting video content that the world can see, you are authenticating your brand and connecting directly with your audience. However, we know first-hand that appearing on camera can be difficult. Here are a few tips for becoming more at ease in front of a camera.

Clients come to us for a variety of reasons, but many of them are hoping to jumpstart their business and redefine their brand identity. We’ve found that these business owners often fall into one of these four categories: The Disconnected, The Disorganized, The DIYer, The Dreamer.

The new year offers a ripe moment to implement lessons we’ve learned from the previous year and to set new business goals. In 2025 we’re front-loading concepts like setting boundaries, establishing transparency with clients and building a more scalable, sustainable small business. 

It is our habit to take the winter months as a time to reflect on our year, to clarify our materials and fine-tune the strategies and the structures we’ve built. This year, we’ve learned many things the hard way, including what happens when clients are left to their own devices; the thing all small business owners should keep in mind; and why small projects do not equal simple projects.

Before you sit down to write your marketing copy, it’s important to figure out exactly who you’re talking to. These practical questions and tips will help define your target audience clearly and specifically so you craft effective messaging that speaks directly to them.

A clean and clear website navigation improves your site’s user experience and keeps your customers and prospective customers happy.

Images are an essential part of your website. Formatting them correctly helps to keep your website accessible and SEO-friendly.