5 Ways to Define Your Target Audience

Dec 15

Before you sit down to write a word of copy for your website—or any of your marketing materials—it’s important to figure out exactly who you’re talking to. Defining your target audience as clearly and specifically as possible can help you craft effective messaging that cuts through the noise and speaks directly to them.

Check out the questions below to get started!

01 Basic Demographics

How old is your target audience?
What is their gender?
Where do they live?
What is their relationship status?
Are they parents or child free?

02 Education and Income

What is their education level?
What is their annual income?
What types of products or services do they purchase often?

03 Interests

What are their hobbies?
What subcultures or shared experience groups do they identify with?

04 What are their media habits?

What social media platforms do they regularly use?
Who do they follow on those social platforms?
What are their news sources?

05 Problems and Challenges

Is your target customer a busy mom trying to find the time to take a yoga class? A couple looking for a unique wedding venue at an affordable price? A small business owner tired of payroll solutions that don’t work?

Try to get as specific as possible when considering the problems, challenges and needs of your target audience, as well as the constraints on their time, money and attention. That way, you can show prospective clients and customers that you understand the position they’re in, and show them specifically how your product or service can solve their exact problem.

Cowbird Creative