Ushering clients through a complete rebrand can be challenging. Change is difficult, and acknowledging the preferences of disparate stakeholders while creating a functional, elegant design can be even more challenging; however, having certain frameworks in place at the beginning of the project can help the experience run smoothly and maintain the momentum and excitement of the rebrand.

A logo hints at your brand's worldview and attitude. Part of that comes from the typeface or font you select to be part of your logo or wordmark, and the typographic systems you create across all your branded pieces.

This visual identity design pairs deep forest mystery with the clean look of the sans serif typeface Cigatte, perfect for modern and elegant branding, minimal web design and editorial layouts.

Coral, sandstone and light-to-dark shades of teal pair with new stylist sans serif font Kenao from Ngene Studio to create this premium brand identity concept.

You may need to try out lots of fonts before you find the one that best suits your brand. The good news is there are plenty of fresh fonts available for free! Here are a few resources for finding the perfect font for your brand.