Design Concept: Sea Salt
The Sea Salt brand design—inspired by Miami seascapes and mid-century Americana—feels both nostalgic and fresh, striking a balance between retro vintage and modern sophistication.
Moodboard
The moodboard draws heavily from iconic coastal imagery. Retro chrome. Sunsets and sea breezes. A golden era of leisure and travel. Textured with salt and sand and vintage postcard paper. It’s where ocean meets shore, where man-made meets organic, where the past meets the slightly less distant past.
Color Palette
The palette is rooted in soft hues and tranquil blues. It’s giving sky-at-sunset as you cruise the Florida coast with your convertible top down.
Deep Teal: A grounding shade that brings to mind ocean depths and tropical foliage, perfect for creating a sense of calm and confidence.
Mint Green: A vintage-inspired hue reminiscent of classic cars and retro signage, adding a playful yet elegant touch.
Blush Pink: A warm, sandy shade that softens the palette, ideal for balancing bold tones with a hint of nostalgia.
Warm Beige: A versatile neutral that ties the palette together, mimicking sun-kissed sand and natural textures.
Typography
Half typeset, half deco, this mixed typographic system includes serif and sans-serif fonts.
Awesome Lathusca: A classic serif typeface with whimsical touches. The delicate, tapered strokes and subtle serifs suggest sophistication and artistry, making it well-suited for a luxury or creative brand.
Lucidity Condensed: A bold, geometric, clean sans-serif. Its rounded forms and uniform weight give it a modern, approachable confidence.
Together these typefaces create a balanced look. They pair well with vintage-inspired brand photography and textured elements like postcards and torn paper.
Branding in Use
This brand identity is ideal for:
Travel and Hospitality Brands: Think boutique hotels or vacation rental properties that want to evoke wanderlust and timeless charm.
Lifestyle Brands: Clothing lines, home goods, or wellness brands that want to embody a relaxed yet stylish vibe.
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