It is our habit to take the winter months as a time to reflect on our year, to clarify our materials and fine-tune the strategies and the structures we’ve built. This year, we’ve learned many things the hard way, including what happens when clients are left to their own devices; the thing all small business owners should keep in mind; and why small projects do not equal simple projects.

Ushering clients through a complete rebrand can be challenging. Change is difficult, and acknowledging the preferences of disparate stakeholders while creating a functional, elegant design can be even more challenging; however, having certain frameworks in place at the beginning of the project can help the experience run smoothly and maintain the momentum and excitement of the rebrand.