The Pilates Room NYC

A successful NYC Pilates studio, The Pilates Room NYC had been in business for twenty years and was planning a full-studio renovation at their midtown location. With the renovation on the horizon, owner Alison Johnson wanted a branding overhaul and website upgrade. We built a professional brand incorporating bold geometry and strong art deco lines to capture the feel of old New York and a color palette with accents of mineral green and their signature orange. We captured a complete set of new visual assets including dramatic black-and-white detail photos of the studio and equipment; photos and videos of the activated space with instructors teaching small group classes; and cinematic videos to highlight the strength and control inherent in the practice of Pilates.