When we met Renée, she had already defined her signature style: bold, sculptural earrings, rings, necklaces and bracelets that were elegant and comfortable to wear. Solange Knowles had been photographed in a pair of Renée’s black pearl Gum Drop Earrings. Her business had reached an inflection point, and she was ready to invest in a new website and custom visuals to grow her brand. We talked through potential directions for the website overhaul and branding refresh—textured backdrops, industrial materials and bold geometrics to contrast with the organic shapes of the brass and silver jewelry. We built custom product pages to define a more editorial, luxury look, and we included process-related video and original photography to highlight Renée’s craftsmanship and showcase her studio in Greenpoint, Brooklyn.