A master stylist with over twenty years of experience, Molly Mikesell established Hairamedics Salon in La Jolla, California in 2002. When we met Molly, she was in the process of renovating her salon, and she was looking for an updated website to match the energy of her new space. We generated a logo inspired by a custom-painted wall in the salon which featured a pattern with strong, visible brush marks evocative of calligraphy. We included similar strokes in the logo along with a distressed block font. Molly’s website matches her personality: bold and lively with a touch of rock and roll.