Columbia University School of the Arts creates space for emerging and established filmmakers, writers, theatre practitioners and visual artists to engage in their craft with the support of a strong artistic community. We developed and designed multiple school-wide campaigns for the Dean’s Office to increase engagement and enrollment. We created graphic design concepts and executed production design for the graduate Film, Theatre, Writing, and Visual Arts programs, the School-wide Public Programs seasons and the spring gala to raise funding for scholarships. We devised social media strategy and crafted original assets for all of the School’s channels; developed a School-wide brand guide; and scripted, directed, shot and edited video for the School’s admissions campaigns.